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So, Why is SEO Still So Important?

Most internet users start their online sessions by searching for something they need. Whether it’s settling a trivia question about the 14th president (it’s Franklin Pierce), finding a local restaurant, shopping for the perfect piece of clothing, or looking for the ideal contractor for a home remodel, people turn to the internet to fulfill their need for information.

What is SEO?

Search engine optimization (SEO) is the process of helping customers connect with your business online through a variety of optimization tactics designed to increase your organic search traffic.

Our team uses modern SEO services, backed by the best digital marketing practices, to increase your organic traffic & search engine rankings for vetted, targeted keywords and long-tail phrases that drive business to your site. Search engine optimization services are the foundation for any successful online marketing strategy, however, finding the right SEO company can be a challenge. Let our SEO experts simplify the process for you by designing a successful SEO strategy that fits your goals and budget.

How Does SEO Work?

It all starts with the search engines (like Google). Every search engine sends out crawlers to gather all the content and information they can from across the internet in order to build an index. When a query comes through, the search engine’s algorithm sifts through that index in order to provide the most important and relevant information in the search results, commonly know as the search engine rankings.

And that’s where SEO comes in. Optimization allows us to help search engines understand what’s on your website, the value your business has to offer, and how you connect to relevant keywords. It’s the foundation that drives organic traffic to your website and strengthens every aspect of your digital marketing strategy.

But major search engines are constantly evolving their algorithms and strategies to meet rising user demands. That’s why it’s essential to maintain a sustainable optimization strategy that is continuously working for you and your business.

Growing Your Business with SEO

3.5 billion searches are made everyday on Google alone, and with so many competing for top spots in the search results, gaining visibility is key. But it’s through expert keyword research and SEO refinement that your business will earn the visibility it deserves to effectively add to your bottom line.

By partnering with an SEO provider, you have a full team of experts working toward your digital success. So whatever your goal is—driving traffic, generating leads, maximizing sales, increasing brand awareness—we’ve got you covered. You could say our SEO strategies are optimized for success.😉

60,000+ Searches Happen Each Second

SEO isn’t just about ranking for popular terms; it’s about being found when it matters most. Our skilled search engine optimization experts meticulously research the best keywords for your business, ensuring you attract qualified traffic that converts and boosts your bottom line.

73%

of online experiences begin with a search engine

75%

of people never scroll past the first page of results

61%

of users research a product before making a purchase

10 Steps to SEO Success

SEO is a process that requires time and extensive research to connect with your audience and achieve success in organic search results. That’s why our SEO process starts with you. Your knowledge of your business and goals drives your SEO strategy. Before we begin, our team takes the time to understand your business, audience, and competition. By doing this, we can develop a customized SEO strategy tailored to your specific needs.

1 Your Goals

Our experienced marketing consultants collaborate with you to define your digital marketing goals, creating an initial platform to begin strategizing your SEO plan.

2 Site Audit

By thoroughly analyzing your website, we gain a clear understanding of its strengths and weaknesses. Using a comprehensive range of SEO tools, we identify and prioritize the elements that will provide the most significant benefits.

3 Competitive Analysis

Auditing your competitors' actions is a proven method to identify your unique value proposition. It allows our SEO team to highlight your business's strengths while staying attuned to the competitive landscape of your industry.

4 Keyword Research

This crucial phase involves a thorough analysis of popular search terms and valuable insights into your customers' search behaviors. Our team examines search volume, competition, and opportunities using various keyword tools to identify the most valuable terms for your business's growth.

5 Mapping Optimization

Our SEO strategists will outline the implementation of your optimization plan, assigning the right key phrases to the appropriate pages on your site. This essential step ensures that customers find you when searching for terms relevant to your business, products, or services.

6 Implementation

Using our research and optimization plan, our SEOs apply on-page optimization to your website. We meticulously track all changes, allowing us to assess the effectiveness of our strategy.

7 Monitor Traffic & Rankings

We monitor your site's performance by analyzing metrics from Google Analytics and Search Console. These insights reveal how well your site is doing, highlight new opportunities, and identify any issues. It's not a crystal ball, but it's pretty close!

8 Refine SEO Plan

Using site performance data, we continuously refine and enhance your SEO strategy. By analyzing your analytics, we can make necessary adjustments to optimize your site and effectively convert visitors into customers.

9 Content Creation

Our content marketing services focus on creating unique, engaging content designed to captivate your customers and perform well in search engines.

10 Reporting & Refinement

We routinely monitor and report on your site's performance, including analytics data and overall site health. This allows our team to stay ahead of your site's positioning in the marketplace.

Not only did the team make it very easy for me, they extended me special care in taking me through the complete process and explained it to me in terms I completely understood. I was very nervous about the new design of the site and as a result, not only did they make me feel very comfortable with everything, they made it very easy to understand how to make changes quickly and easily to the site. That really showed the team cared about the customer and the job he is doing and that goes a long way with me.

Patricia H. – Indoor Living World

Which SEO Solution is right for you?

Our foundation is built on SEO, and we know exactly what searchers and search engines are looking for. Our approach to SEO has evolved with every algorithm update and shift in the digital landscape. Through new techniques, extensive keyword research, and a dedicated team that stays current with industry trends, we’ve continuously refined our professional SEO services to meet each business’s unique needs.

Whether you’re a brand-new startup looking to establish a name, need to update outdated optimization techniques, or want to boost your established website’s performance, our team provides the tools, experience, and knowledge to help grow your business.

Local SEO

If you hope to dominate, you need a complete local SEO strategy that drives and delivers results.

  • Local search optimization
  • Google Business Profile
  • Citation setup and optimization
  • Localized content creation

Ecommerce SEO

Get clicks, drive conversions, and increase sales on your website with optimized eCommerce.

  • Product optimization
  • Site architecture
  • Enhanced eCommerce analytics
  • Brand awareness

Technical SEO

Technical SEO provides businesses with the foundation required to scale marketing success.

  • Backlink analysis
  • Website migrations
  • Schema markup
  • Image optimization

SEO Analytics

All of our SEO services feature a basic analytics package. If you're ready for a bit more, explore!

  • Google Analytics
  • Google Tag Manager
  • User behavior data
  • Reporting and insights

PREPARE, IMPLEMENT & MONITOR

your HTTP to HTTPS migration with our handy checklist.

Which SEO Solution is right for you?

We have the experience to know exactly what searchers and search engines are looking for. Our approach to SEO has evolved with every algorithm update and shift in the digital landscape. Through innovative techniques, extensive keyword research, and a team dedicated to staying current with industry trends, we’ve continuously refined our professional SEO services to meet each business’s unique needs.

Whether you’re a new startup establishing your name, updating outdated optimization techniques, or boosting an established website’s performance, our team provides the tools, experience, and knowledge to help grow your business.

PPC
ESSENTIALS

A proven approach to PPC advertising—built to scale with your growing business
starting at

$249/mo

WHEN BILLED ANNUALLY

PPC
ESSENTIALS

A proven approach to PPC advertising—built to scale with your growing business
starting at

$249/mo

WHEN BILLED ANNUALLY

PPC
ESSENTIALS

A proven approach to PPC advertising—built to scale with your growing business
starting at

$249/mo

WHEN BILLED ANNUALLY

PPC
ESSENTIALS

A proven approach to PPC advertising—built to scale with your growing business
starting at

$249/mo

WHEN BILLED ANNUALLY

186% Increase in Organic Traffic

All hands were on deck to help this gift shop in Texas find visibility both online and in the local community. Through innovative web design, search engine optimization, social media marketing, and PPC, we were able to increase brand awareness and earn them top spots in the search results.

Common SEO Questions

Does your SEO work for all major search engines?

Yes! Our SEO team focuses on optimizing your website for all major search engines. Google remains the dominant search engine in most countries, but there are several other search engines that account for a good portion of organic traffic across the internet. Some of the most popular search engines include: Google, Bing, Yahoo, Baidu, Yandex, Ask and DuckDuckGo.

Can you optimize my Google Business Profile?

Definitely—our SEO team is well-versed in the nuances of Google Business profile (GBP), formerly known as Google My Business. We can set up and optimize your Business Profile with all accurate and relevant information to help gain exposure for your business in the local search results and Google Maps. Check out our Local SEO Services.

How do I know which type of SEO I need?

There are a variety of factors that influence the creation of an optimization plan. The simplest way to figure out the right approach for your online presence is to talk with a qualified SEO expert. A professional SEO company will be able to determine the best long-term SEO strategy for your business.

What is Ecommerce SEO?

Ecommerce SEO is the process of optimizing your site and products to increase visibility of your online shop in the search engine results page. By focusing on relevant keywords that your ideal customer is searching for, we are able to drive traffic and increase conversion rates for your eCommerce business.

What is Technical SEO?

Technical SEO focuses on improving more complex and specialized aspects of your website. The goal here is to improve performance in organic search results while also assisting with user experience. Technical SEO often involves things like website speed optimization, crawlability, performance boosts, and addressing indexing issues and site errors.

Do you offer other search engine marketing services?

Yes, we offer a full suite of search engine marketing solutions that include web design, social media marketing, copywriting, and PPC management. As a team, we have been able to expand our expertise and further develop our services to provide comprehensive digital marketing strategies for our clients.

Could you give me some free SEO tips?

Yes, of course! Our SEO company is filled with optimization enthusiasts who are always looking to help business owners with their digital marketing research. (We even have a few tips that you can check out on our blog!) But what truly offers the best insight into your optimization and website performance is our free SEO audit—it's just a simple way for us to take a look under the hood and better understand what may be holding your site back.

Can you perform an SEO audit on my website?

Of course we can! We offer multiple levels of audits. Our basic SEO audit offers insights into your optimization and website performance. It gives us the opportunity to take a look under the hood and better understand what may be holding your site back. We also offer a more in-depth analysis that dives much deeper into the quality of your optimization. This higher level audit benefits clients who have been doing SEO for a while and are looking to implement a more advanced strategy. Get a free SEO audit here.

Your Dream + Our Team =
Soaring to New Heights

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