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Results Driven Social Media Marketing
Facebook, X (Twitter), Instagram, and many other social media channels are integral parts of daily life for millions—actually, billions—of people. Facebook alone reaches more than a quarter of the world’s population, with over 2 billion active users.
Given this vast reach, it’s no wonder these networks have become invaluable tools for businesses. If you’re not posting on Facebook, trending on X (Twitter), or sharing pictures on Instagram, you’re missing out on critical visibility for your business.
Effective social media marketing is about much more than just posting; it requires a nuanced and strategic approach. What works for one brand might not work for yours—that’s where we come in. Let us help you navigate and optimize your social media presence to ensure your business thrives.
What is Social Media Marketing?
Social media marketing is a digital strategy that allows businesses to connect with customers, build brand awareness, and promote products and services where users spend most of their time: scrolling through their feeds. By being active on platforms like Facebook, Instagram, and Pinterest, you make your business more approachable and accessible to a broader audience, while maintaining a strong social presence—a crucial element of digital success.
However, effective social media marketing doesn’t mean you have to be on every platform. It’s about finding what works for your brand. Consider the story you want to tell, your brand image, and where you can best connect with your target audience. This will guide you to the social media platforms that make the most sense for your business—whether that's one or several. Whether you're using social media as a direct line to your support team, a lead generation tool, or everything in between, our social media marketing services can help you achieve your business goals.
Maximizing Your Social Presence
Social media is a cornerstone of your digital marketing strategy, providing access to billions of potential customers. It's a powerful tool for businesses to connect with their audience and grow their brand. By establishing a strong social presence, you can use major platforms to build an online community, start meaningful conversations, and cultivate lasting relationships with your customers and followers. Achieve success and drive engagement with a social media strategy tailored to deliver results.
Attract Your Audience
What makes your customers tick? Targeting the right audience is a crucial yet often overlooked aspect of effective social media marketing. If you don’t know who your potential customers are, how can you reach them? At DWS Technology, our social media campaigns begin by identifying and targeting the ideal audience for your brand. This ensures that your message reaches the people who matter most to your business.
Engage Your Audience
Social media users crave engagement, seeking intriguing and relevant posts that resonate with their interests. Our social media marketing team understands this and collaborates with you to create content that effectively connects with your audience. Through strategic content creation and active engagement, we make your brand more compelling and relatable to your followers.
Grow Your Audience
Cultivating an online audience is more challenging than ever. With numerous social media platforms, complex algorithms, and limited exposure, it's tough for business owners to find the time to stay active on social media. Our social media management services will help you maintain your presence and grow your community, so you can focus on what you do best.
1,006% Return on Ad Spend
This hunting & trapping supply store wanted to level up their social media marketing strategy to drive more traffic to their website and increase conversions. In addition to creating engaging posts, our team designed a five-month Facebook advertising campaign that generated a 145% increase in traffic to their site and a 1,006% return on ad spend (ROAS).
Social Media Marketing Services
Combining best practices with modern tactics, our team has developed a comprehensive suite of social media marketing services to boost your brand visibility and connect with your target audience. From new account setups and posting services to review generation and paid advertising options, our social media marketing agency helps spread brand awareness and drive engagement for your business.
By consistently testing various methods and channels, we understand what works and what doesn’t, enabling us to create flexible social media strategies. Through targeted campaigns, dedicated management, and intelligent content creation, we enhance your presence on the networks that matter most to your business. Our expertise, paired with effective social media marketing efforts, will help you develop a dedicated following of users who are genuinely interested in your company and what you have to offer.
It's More Than Social Media Management
Navigating social media can be overwhelming, from posting content to engage your fans to creating ads that satisfy algorithms. But that's just the beginning. Effective social media marketing involves listening to your followers, anticipating trends, and nurturing a vibrant online community that loves your brand.
By partnering with our social media marketing agency, you bring years of experience to your team, along with dedicated professionals who live and breathe social strategy.
Our team of social media experts goes beyond managing your presence—we create opportunities for your brand to grow and build support online. Explore the social media platforms we work with and discover the various tactics that can become part of your marketing strategy when you collaborate with us.
Did You Know?
91% of social media users are accessing social channels via mobile devices.
Marketing to Support Your Web Design
To compete in today’s market, having a strong website is essential, but true success requires much more.
Fortunately, we’re not just designers and developers—we’re also writers, strategists, tech experts, and creatives, all working towards one goal: your success. As a full-service digital marketing agency, we build websites tailored to your needs and continue to market your site to drive growth and success for your business.
With 2.8 billion monthly users, Facebook maintains its position as the leading social media platform. Easily connect with your audience and promote your business with engaging content, boosted posts, and intelligent Facebook ads.
Create a community of loyal followers and brand enthusiasts with engaging photos, videos, and Reels. As a business on Instagram, the platform will be working for you as it helps 83% of its users make the decision to buy a product or service.
X (Twitter)
X's fast-paced environment makes it easy to get your message delivered quickly to a wide audience. This platform is perfect for followers to access customer support, connect with your business and see your brand personality.
Start building valuable relationships with business owners and top decision-makers on the most popular B2B network: LinkedIn. Through intelligent content and targeted ads, you can increase brand visibility in your target market.
YouTube
As the second largest search engine in the world (behind Google), YouTube is a powerful tool for businesses, offering a vast platform to share content, boost your online presence and gain exposure for you products and services.
This unique platform is all about discovery and is perfect for businesses looking to grow their audience. Acting as more of a search engine, you can connect with users that are interested in your brand through eye-catching pins and intriguing ads.
Snapchat
Interact with your customers in a slightly more unconventional way with Snapchat Geofilters and ads. With the help of our social media team, we'll be able to create an effective campaign that connects with your audience and delivers results.
GBP (GMB)
Every business knows how important Google Business Profile (formerly Google My Business) is to the visibility and reputation of a brand, providing key info to users right in the SERPs. Elevate your listing with posts optimized for success.
Are you ready to get more from social media?
Strengthen Your Social Game 💪
Social Media Growth Strategies
Over the years, we’ve witnessed social media evolve and grow alongside user demand and technological advancements. Designed to foster growth and connection, social media provides brands with a powerful platform to enhance their online presence and build a community.
At DWS Technology, our social media marketing campaigns are driven by purpose and goals. We aim to attract customers, engage with your audience, and expand your reach. Our social media management covers all aspects of developing your online presence while helping your business grow.
Given the fast-paced nature of social media, we remain agile, adapting our tactics and strategies to keep up with new trends, fleeting fads, and algorithm updates.
Advertise to Your Exact Audience
Paid advertising campaigns on social networks offer unique advantages over traditional pay-per-click (PPC) on search engines.
Social media advertising allows you to target people based on specific jobs, skills, associations, age, gender, interests, hobbies, locations, and more.
With social media advertising, you focus on the individual, not just the search term, enabling you to reach the precise audience you want to engage.
- Social Media Advertising
- Directly target your audience
- Drive sales
Being Social is a Full Time Job
Social media posts are inherently temporary, so regular posting is essential to stay relevant and top-of-mind with your followers. However, posting is only part of the equation.
- Professional social media posting
- Organic growth
- Engage your audience
Boost(ing) Your Voice
On platforms like Facebook, only a small fraction of your followers will see your posts. That’s where boosted posts come in. By promoting high-quality content such as videos, blog posts, or photos from your business, you can increase their visibility to a larger audience, including those who already like your page.
- Expand your reach
- Promote high-quality content
- Increase visibility
Stay Active to Be Effective
Your business might be on social media, but do you truly have a social media presence? Our social media management experts can help you find growth opportunities, stay active on your accounts, and keep your brand engaged with your online community.
- Social content creation
- Brand reputation management
- Flexible social media services
My campaign started a few months ago and since then I have seen tremendous results in both new traffic and revenue. I'm very pleased with the results. DWS Technology built my website and did my SEO. I'm very happy and look forward to my continued partnership with them. Thank you DWS Technology for doing a great job. I highly recommend them!
Your Social Media Marketing Team
Your social presence is only as strong as the team working behind the scenes. At DWS Technology, our highly-skilled social media management team is ready to create a strategy tailored to your business.
We take the time to understand you, your brand, and your goals, ensuring authenticity and sincerity in managing your social media profiles. Our team collaborates with you to identify the most effective platforms, focusing on where your target audience spends their time and what networks best complement your brand image and voice.
With expertise in organic content creation and a knack for building marketing campaigns that maximize ROI, we offer some of the best social media marketing services available. Strengthen your social presence and connect with your online community on a more personal level with the help of our dedicated social media services.
Social Strategies
Affordable Pricing
Social Media Experts
Adaptive Social Media Services
A strong social presence is crucial for digital success, but maintaining it while running your business is a big challenge. Creating content, monitoring your competition, and engaging with your community can feel overwhelming. That’s where we come in. With our social media marketing services, you can focus on what you do best, and we’ll handle the rest.
Let us help you discover what truly resonates with your audience and keep you connected even on the busiest days. Our social media team excels in follower engagement, social listening, and relationship building. We’re ready to elevate your social media presence. Are you?
Common Social Media Marketing Questions
What social media platform should my business be on?
When trying to figure out the most beneficial social media platforms for your business to be on, you have to first think about your target audience—where are they spending their time? On what platforms are they interacting the most with brands? Second, you have to think about your brand—does this platform fit my business' image and voice? If you're not entirely sure, our team of social media marketing experts will work with you to determine what platforms make sense for your business.
What does the content creation process look like?
Our social media team creates unique content that is exclusive to your business, highlighting products and services, while also encouraging engagement within your online community. You can be as hands-on or hands-off as you want, but communication will be key as we work together to ensure important details, events and promotions are shared at the appropriate times. We also try to incorporate any photos you take on the job and behind the scenes if it makes sense for your brand.
What's the difference between a boosted post and an ad?
Boosting a post on Facebook means applying money to a post that's already on your Page's timeline to better reach a chosen target audience. Once boosted, your post will show up as an ad in the audience's News Feed. Now, a Facebook ad created through Ads Manager offers more advanced customization with a variety of campaign objectives, ad placements, and targeting solutions to help you achieve your specific business goals. Check out our Social Media Advertising Services.
Why should I work with a social media marketing agency?
Working with a social media marketing agency offers years of experience and a team of dedicated social media professionals that you won't find anywhere else. While you focus on running your business, our focus will solely be on strategy and helping you grow your social presence. We have the specific skills, tools and expertise to help you navigate these platforms, connect with your audience and make a real impact on your overall digital success.
How much do social media marketing services cost?
Creating a business page or profile on any of the top social networks is completely free, but management, monitoring, social media content planning and design take a lot of time and energy. We have affordable marketing plans for every network that offer flexibility for you and your budget. If those don't fit quite right, our team of social media professionals can also build custom strategies tailored to your exact business needs.
Do Facebook ads still work?
Yes! Facebook Ads are a powerful tool for businesses and yes—they still work. Unfortunately, a lot of businesses tend to struggle with Facebook advertising and its intricate processes. But that's where we can help. Using our strategic approach to Facebook Ads, our social media team will work with you to define your core objectives and ideal audience, and build an effective ad campaign that delivers results for your business.
