Conversion tracking you can trust: GTM, GA4 and Google Ads, tested end to end
If Google Ads and GA4 disagree, you can’t tell which ads work. Here’s how I set up conversion tracking so every form, call and sale is counted once.
October 6, 2026
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WordPress, speed and automation notes
Practical notes on WordPress, speed, tracking and automation, from real client work.
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A WordPress speed checklist that actually passes Core Web Vitals
The WordPress speed checklist I use on client sites, in order: measure, cache, images, fonts, scripts, database and hosting, then measure again.
October 6, 2026
WordPress critical error: what it means and how to fix it safely
How I fix WordPress critical error messages without making things worse: the recovery email, the debug log, the real cause and the tests afterward.
October 6, 2026